Re: Clothes that fit like Abercrombie?
Posted by:
Marketing is a Beautiful Thing
()
Date: May 18, 2013 02:02PM
Gjuygygg Wrote:
-------------------------------------------------------
> Clothes horse Wrote:
> --------------------------------------------------
> -----
> > I am also have broad shoulders and chest. I
> like
> > Kiton shirts ($700 and up) or Fray ($600 and
> up)
> > if you have the money. You can get them a
> Neiman
> > at Tyson II. The Kiton handmade Napoli cut is
> > perfect if you are slim and have broad
> shoulders.
> > Fray is handmade on a 18th century silk loom.
> If
> > you are the typical fat, overweight American
> than
> > stick with Brook Brothers or whatever shit
> brand
> > for fat people.
> >
> >
> >
> >
> > Even gay people would call you a fag...
> >
> >
> > Most "typical" Americans have enough sense to
> not
> > buy a $700 (and up) shirt.
>
> There is definitely a market for a $700 finely
> made shirt, just like there is a market for a
> $25,000+ Rolex or a $7,000 suit (otherwise Tyson
> II wouldn't be able to survive for 20+ years). If
> you can't afford any of the 3, I guess calling the
> man who can a faggot must somehow compensate for
> your inadequacy.
>
> Maybe you retarded fat people should stop voting
> against your own economic self-interest, so then
> the 1-percenters will have less money to waste on
> expensive clothes. Naw, Didn't think so.
Yeah, there's a market for it - people buying the pretense of affluence in the form of a brand.
The hard cold truth is that the vast majority of people who buy things like this are not those who truly have the money nor even then are they buying on the basis of any substantial true differences in quality. They are, as marketing types who target them for such products refer to it, "aspirational buyers." Which is simply a nicer way of saying "wannabes." They are buying status via labels. Period. Hard stop.
This is not an arguable point. It is a standard, accepted Marketing 101 truth. It's the basis upon which most such companies owe their entire existence. And if you'd read, for example, their own financials and various other communications to investors versus their consumer advertising, then you'll find that they effectively concede as much. They go into great detail in describing their strategies and specific approaches to do so. That also is the basis upon which the companies, investors, and others similarly involved in such industries evaluate their success. That is, not on any true differences in the function, quality, or other attributes of their products, but rather the strength of the branding and how successful they are at convincing consumers to part with their money for that branding alone.
For the most part, the price differential of such products has nothing at all to do with function or quality. Beyond pure higher profit margins based on branding as above, at the level of product cost the largest differences in costs are nicer storefronts in better, more expensive retail locations, better and more highly compensated people in various roles at a corporate level, more highly compensated salespeople, very extensive and more expensive ad campaigns with better quality models/photographers/locations, etc., etc. Any actual differences in materials, design, or assembly are absolutely dwarfed by all of that. Again, really not an arguable point but rather clearly demonstrable in any number of objective ways.
Look, there's nothing wrong with paying for quality where it may count. There's also nothing wrong with splurging on things assuming that you have the money to do so. It's an entirely different matter though to actually assert that the retail price of such heavily marketed products necessarily equates to some vastly greater relative differences in function or quality. Or to pretend that you're doing anything other than exactly what you are when buying such things.
And then you want to talk about someone compensating? That's even more rich (pun intended).
Yeah, yeah, I know... I'm just fat and can't afford it... lulz