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MSNBC Posts Double-Digit Viewer Losses. Maddow at all-time lows.
Posted by: MSNBC Fail ()
Date: August 28, 2013 06:16PM

August 2013 Ratings: MSNBC Down Double Digits

By Alex Weprin on August 27, 2013 4:24 PM

MSNBC continued its rough 2013 in the ratings, continuing to lose significant audience from 2012. The problems were particularly prevalent in primetime, with some shows losing close to -50% of viewers.

The ratings for August 2013 (Nielsen Live + Same Day data):

Primetime (Mon-Sun): 520,000 Total Viewers / 173,000 A25-54
Total Day (Mon-Sun): 348,000 Total Viewers / 119,000 A25-54

Compared to August 2012, MSNBC was down -28% in total viewers and -32% in the A25-54 demographic in total day and -36% and -32%, respectively, in primetime. MSNBC was the only cable channel to see viewership growth last August, thanks in part to live coverage from the Olympics.

“Morning Joe” was down -9% in total viewers and -17% in the A25-54 demographic compared to the same month last year, which actually was a better result than many of the programs that came later in the day.

In primetime, “The Rachel Maddow Show” posted all-time low ratings in total and demo viewers, down -43% and -47%, respectively. “The Last Word” posted a low in total viewers, losing -40% of its total viewer audience and -42% of its demo audience. at 8 PM, “All in” was down -48% and -42% in total and demo viewers, respectively, placing behind CNN for the hour.

In dayside, MSNBC was down double digits in pretty much every hour in total and demo viewers, including 6 PM’s “PoliticsNation,” which was down -31% and -37% in total and demo viewers, and 3 PM’s “The Cycle,” which was down -15% and -18% in total and demo viewers. One of the few programs to improve year to year was “The Ed Show” on Saturday and Sunday, which was up both days in total viewers, and in the demo on Saturday. This may help explain why the channel replaced the 5 PM edition of “Hardball” with the former weekend program.

It should also be noted that with the slow news month, the weekend crime programming like “Lockup” rated very well for MSNBC, helping to boost its primetime and total day averages.

http://www.mediabistro.com/tvnewser/august-2013-ratings-msnbc-down-double-digits_b193619

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Re: MSNBC Posts Double-Digit Viewer Losses. Maddow at all-time lows.
Posted by: Barrack O.. ()
Date: August 28, 2013 06:20PM

I blame Bush

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Re: MSNBC Posts Double-Digit Viewer Losses. Maddow at all-time lows.
Posted by: Liberal Logic 27 ()
Date: August 28, 2013 07:09PM

Im kind of surprised their ratings are still in the 6 figures for total viewership with how discredited they are.

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Re: MSNBC Posts Double-Digit Viewer Losses. Maddow at all-time lows.
Posted by: Stabitha ()
Date: August 28, 2013 09:32PM

They cant fire Sharpton. He will claim racism and bring down the network.

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Re: MSNBC Posts Double-Digit Viewer Losses. Maddow at all-time lows.
Posted by: 0tter ()
Date: August 29, 2013 12:18AM

Sharpton's show kinda sucks. He just shouts in a slow rhythmic manner and speaks in circles. When he's guesting on other shows he contributes nothing.

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Re: MSNBC Posts Double-Digit Viewer Losses. Maddow at all-time lows.
Posted by: ZING! ()
Date: August 29, 2013 12:29AM

I guess Maddow is going down!!!

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Re: MSNBC Posts Double-Digit Viewer Losses. Maddow at all-time lows.
Posted by: Road Musings ()
Date: August 29, 2013 12:30AM

0tter Wrote:
-------------------------------------------------------
> Sharpton's show kinda sucks. He just shouts in a
> slow rhythmic manner and speaks in circles. When
> he's guesting on other shows he contributes
> nothing.

http://www.youtube.com/watch?v=-nJ9pt-_SUI

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Re: MSNBC Posts Double-Digit Viewer Losses. Maddow at all-time lows.
Date: August 29, 2013 01:08AM

They deserve it, they are dishonest, untrustworthy and extremely unprofessional. It's nice to see that at least a few of the viewers they have had have turned to more newsworthy outlets.

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