Re: Cardinal Forest Plaza Shell Price Manipulation
Posted by:
skav
()
Date: January 30, 2012 10:54PM
Having lived in this area for a loong time, it used to be in my experience that Exxon always had the highest price gas. Now however, around the Vienna/Oakton/Ffx area, the highest price gas always seems to be at Shell stations. My unscientific theory, is that it has something to do with the discounting they do for those who shop at Giant food stores. If Giant is your choice of food store anyhow, you probably use your Giant Card, which builds up discount points for use at Shell stations. At a point per dollar spent, once at a 100 points, you get 10 cents off a gallon, 200 points gets a 20 cent discount..and so on... the offer tops out at $2.20.
The theory is that very few if any are saving up beyond a few hundred dollars before they use their rewards for gas. My guess is the average discount used is between 10-40 cents, this way...if the Shell gas is 20 cents higher than you can find it at other nearby locatoins,you are breaking even or saving very little, unless you are coming in with a very high discount. In any case, it always softens the blow for the Shell station when their gas is more expensive. Madison Shell at the Nutley/123 intersection is always 20 cents more expensive than places at ffx circle, always.