Rocky Ian Parrish wears many hats, but his incredible drive and focus ensures that he wears them all well. Armed with years of consulting experience within the footwear industry and now in sports media, Rocky continues to grow his personal brand and influence nationally.
Upon receiving his bachelors degree in journalism and business from the University of Maryland, Rocky leveraged his business knowledge to start his own marketing and management consulting company–RIP Solutions. After growing the foundation for his company, Rocky obtained an opportunity in the footwear industry acting as a consultant for Jordan Brand, a subsidiary of Nike; he later moved to footwear product development in Oregon. It was in this position that he established professional relationships with several high-profile athletes, several of whom he continues to provide consulting services to today.
In 2007 Rocky continued to build up RIP Solutions while working as a manager at Mike Omeara’s restaurant. He had never considered radio or television, but after meeting Kevin Shafer, then a DJ and MC for evening events at Omeara’s, he was encouraged to give radio podcasting a try, and finally landed at CBS Radio’s WJFK.
After a year at CBS Radio, Rocky began trying his hand at television both with Kevin and independently on different stations. Later he hosted a web show on Comcast Sportsnet called Lunch Box Live. Today Rocky is a media contributor on Comcast Sportsnet, DC50 TV, Fox 5 with Dave Ross as well as B. Mitch Live with Brian Mitchell.
As Rock received more exposure he decided to solidify his image as a radio and television personality by developing the brand ROCKDEEP Media, a media company which will showcase and develop media talent. While paving his way in the radio and television industry there weren’t too many individuals offering advice but as Rock accumulated bits of knowledge here and there he recognized that ROCKDEEP MEDIA could be a mechanism for drawing together like-minded and hard working individuals with raw and original talent. Through ROCKDEEP MEDIA Rocky hopes to offer the insight and networking opportunities which make all the difference at the start of a media career.
In addition to his multitude of positions he also runs ROCKDEEP INC Sports Apparel and Footwear.
Rocky currently resides in Haymarket, VA., where he still works as a marketing and management consultant and raises his kids
If you’d like to book Rocky for public speaking engagements or appearances, please email ALPHA@ROCKDEEP.com