I'll be the contrarian here. Our society is totally fucked up because of our obsession with fame and, worse, infamy. It's changed the course of history (John Wilkes Booth, Lee Harvey Oswald). And you see it being manifested today with Social Media. Now everyone gets their 15 minutes...no matter the cost to productivity or our self-respect. We are all attention whores like GaGa.
I have no problem with a sociologist packaging something that is probably boring at the core of it and making it compelling to young dumbasses.
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http://bible.cc/1_corinthians/13-11.htm