It was probably the Don and Mike flood of visitors to this site when Don's wife, Freda, died in a car accident. Some dude on this site posted her driving record using the Arrest/Ticket Search. Well, this got back to Don, and he flipped-the-fuck-out. He mentioned this site on the Don and Mike Show which obviously drove a ton of traffic to the fledgeling site.
Here's Freda's wikipedia page confirming when she died and the corresponding dates.
http://en.wikipedia.org/wiki/Freda_Wright-Sorce
And cause I'm such a nice guy I even dug up the old thread where all this shit hit the fan.
http://www.fairfaxunderground.com/forum/read.php?2,3248