NoTea Wrote:
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> Complete and utter Bullshit. Any business on
> Angies List has access to the name, address and
> phone number of anyone who reviews them. If a
> business challenges the review and can show Angies
> List the review is bogus, A.L. will call the
> member and verify the review. Any A.L member has
> the ability to research every review on Angies
> List. The only thing a business can pay for is
> better positioning. No different than Google,
> Yelp, Home Advisor or any place else a consumer
> can research.
>
> When there are only 22 spots on the first page of
> Angise List, how should they determine which 22
> businesses show up?
>
> Anyone who thinks Angies List is in any way a
> guarantee of a good job is sorely mistaken. Angies
> LIst is simply a resource, that's all. You still
> need to do you due diligence and ask for previous
> customers etc.
Losing money isn’t new for Angie’s List. The company has been in the red for each of the past five years, according to its 2012 annual report. The company hasn’t yet reported its 2013 financial results.
"In order for Angie’s List to grow, consumers need to feel they are receiving unbiased, honest reports in exchange for shelling out fees that can be as high as $40 a year. But the site is increasingly coming under criticism for failing to prominently disclose its biggest revenue source: advertising fees from the service providers who are rated by consumers.
…the Company was consistently deriving more than half its revenues from the service provider side of the business.
For Angie’s List, growth is a necessity given its massive spending on marketing. In 2012 alone, the company shelled out $80.2 million in marketing to convince people to sign up for the subscription-based service. Total operating expenses that year far outpaced its $155.8 million in sales. The result was a $52.9 million loss.
Losing money isn’t new for Angie’s List. The company has been in the red for each of the past five years, according to its 2012 annual report.
"http://www.cbsnews.com/news/why-angies-list-is-getting-a-rash-of-bad-reviews/
lots of law suits
http://www.consumeraffairs.com/online/angies-list.html