https://www.yahoo.com/news/creativity-mating-boost-unattractive-male-231337481.html
Why would women rate creativity among men so highly?
Watkins pointed to evolutionary biology -- the hidden criteria that drive us to seek the best mate for ensuring healthy offspring and their survival.
"Women on average are a more selective sex when it comes to choosing romantic partners," he said.
Imagination and inspiration may be "a proxy for intelligence," he suggested.
"Creativity is thought to be a signal that an individual can invest time and effort into a particular task or can see things in novel ways that may be useful for survival."
That means nerds and poets are at a big disadvantage in online dating, where decisions to swipe left or right -- to shun or show interest -- are often based on just a glance.
"Certain platforms that we have now for dating might not be favourable for assessing people on more complex attributes," Watkins said.
The allure of creativity may not be limited to potential romantic partners, but extend to potential friends too, the study found.
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