Product description from Cabela's:
Buck Bombâ„¢ Deer Cane Kilo Screw
Screws into ground so it remains in place
Irresistible mineral supplement
Long-lasting game-attracting power
Use Buck Bomb's Deer Cane Kilo Screw to lure deer out of hiding. It literally screws into the ground so it will stay in place as game return again and again to feed. The beneficial mineral supplement attracts deer by releasing a mineral vapor trail. After initial application, moisture will cause additional reactions in the minerals for long-lasting attracting power.
So, I guess if you WANTED deer to come along and lick your ass, you COULD shove it up your shit chute, but given this vivid description from Bass Pro Shops:
Unique threaded shape anchors the attractant block into the ground, forcing deer to gnaw, paw, and work and work to get at it.
It sounds like it'd definitely be some rough trade.