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Fast food logos play games with your head
Posted by: news patrol ()
Date: March 01, 2014 01:53PM

Fast food logos play games with your head
Posted by: news patrol ()
Date: March 01, 2014 01:28PM

http://www.wtop.com/681/3569542/Fast-food-logos-play-games-with-your-head
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Have you ever noticed that a lot of fast-food logos look the same? Well there might be a reason for that.

You may have noticed many of the logos contain red, yellow or orange. According to famouslogos.com, these colors subconsciously spark your appetite and entice you to spend more money.

Famouslogos.com also reports that research supports the claim that people consume more food in rooms that are painted in warmer colors, including - also - orange, yellow and red.

For those who remain skeptical, try naming the mainstream restaurants who do not contain one of those three colors in their logos.

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http://www.wtop.com/681/3569542/Fast-food-logos-play-games-with-your-head
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Re: Fast food logos play games with your head
Posted by: Hey, I can post... ()
Date: March 01, 2014 02:10PM

bullshit in multiple forums!

Don't forget to hit the D&M side, too!

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Re: Fast food logos play games with your head
Posted by: bKxMp ()
Date: March 01, 2014 02:38PM

That's half the fucking rainbow there, of course you'd be hard pressed to find a chain that doesn't include them.

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Re: Fast food logos play games with your head
Posted by: Gerrymanderer2 ()
Date: March 01, 2014 02:41PM

WTF do you want them to use? Black, Blue, Green? Of course they use bright colors.

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Re: Fast food logos play games with your head
Posted by: eesh ()
Date: March 01, 2014 02:42PM

Was there a need for this topic to be in both forums?

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Re: Fast food logos play games with your head
Posted by: cobrakai ()
Date: March 01, 2014 04:12PM

All companies use human psychology in their marketing/branding, this is nothing ground breaking or new.

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Re: Fast food logos play games with your head
Posted by: Gerrymanderer2 ()
Date: March 01, 2014 04:35PM

The article constitutes an entire half of the color wheel. Basically, they use bright colors and not dark colors. Why would you want to use a dark color?

Most of these logos are lit up at night time with florescent bulbs behind them. Their logo's would illuminate more at night with lighter colors.

There's no reason to believe there is any ulterior motive.
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Re: Fast food logos play games with your head
Posted by: tqco bellll ()
Date: March 01, 2014 08:29PM

taco bell does not use Warm colors

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Re: Fast food logos play games with your head
Posted by: GHvww ()
Date: March 01, 2014 08:56PM

Do you think there might be an evolutionary (yes, that thread again) reason for red sparking one's appetite?

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Re: Fast food logos play games with your head
Posted by: Blackface ()
Date: March 01, 2014 09:00PM

tqco bellll Wrote:
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> taco bell does not use Warm colors


And that could explain why they're not in the top 5, even with an ever growing number of messicans in this country.

http://www.qsrmagazine.com/reports/top-50-sorted-rank

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Re: Fast food logos play games with your head
Posted by: Gerrymanderer2 ()
Date: March 01, 2014 09:19PM

Taco Bell's logo originally was yellow and orange. They changed the colors. It still have red in it.

Taco Bell is a part of Tricon under Yum Brands Inc. So is KFC and Pizza Hut. They're all owned under the same umbrella.

Taco Bell is a part of a conglomerate.
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