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Research finds ads embedded in violent games to be more memorable.
Posted by: Registered Voter ()
Date: September 04, 2009 12:55PM

LOL

An Advert for In-Game Violence
Research finds ads embedded in violent games to be more memorable.
http://www.technologyreview.com/business/23336/

Quote

...
A team of European and U.S. researchers found ads displayed along with violent scenes to be more memorable to players than those shown with nonviolent content, even though players spent less time looking at them. The results are contrary to expectations stemming from research on television, where violence has been shown to decrease attention to advertisements. Developing a better understanding of the way advertising works in games could help game companies enhance their advertising strategies.
...

So when Arnie is no longer Governor of California and decides to go on a comeback tour of movie making, you'll be able to clearly see cans of Mountain Dew, or Dell/Apple computers in the background as he lays waste to everyone around him.

If you can’t model the past, where you know the answer pretty well, how can you model the future? - William Happer Cyrus Fogg Brackett Professor of Physics Princeton University

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Re: Research finds ads embedded in violent games to be more memorable.
Posted by: Judge Crater ()
Date: September 04, 2009 12:57PM

what about sex damnit!?!?!?

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Re: Research finds ads embedded in violent games to be more memorable.
Posted by: Judge Crater ()
Date: September 04, 2009 12:58PM

so from now on if I want my posts to be more memorable I have to throw in some Violent imagery? This post makes me so Angry I just want to BITE THE FINGERS OFF OF AN ELDERLY MAN AT A TOWN HALL MEETING AND SPIT THE BLOODY THING OUT ON THE GROUND> RAAAAAARRRRR!

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