Speaking of the Hamburgler, do you remember back in the 70s when the Hamburgler looked like a dead guy?
http://www.youtube.com/watch?v=f70LqS7EQfk
Granted, this ad is from Australia, but it is what the f-er used to look like here before they made him "cute."
I miss the days when it was okay to make a bad guy in hamburger ads look like he could actually kill you.