Re: FCPS Picture Day - a racket? Do all schools use LifeTouch?
Posted by:
School Photographer
()
Date: December 23, 2011 01:19PM
I just stumbled across this post. I hope this will help contribute positively and not contribute to the anger.
1. Being a school photographer is a relatively low-paying job, is seasonal in nature, and requires a flexible schedule, a durable vehicle, and a willingness to work in trying conditions. It's not a field to go into in order to become wealthy. If you are in for the long-term, you must love it or you will burn out.
2. Whether or not you purchase a package, your child will be in the yearbook and/or the class composite. Not only is that required, it is also the only decent thing to do. I would not punish someone for not being able to afford a picture and have that child feeling "left out". Life is too short for that.
3. Picture day is usually set by the school. I'm a service provider and, as such, need to respond to the needs of the school.
4. Schools use the images for their files and/or software systems. If the school did not need the images, I'm not sure they would take up 20 minutes of class time to have a class in front of a camera. I can't speak to why they need those images. The schools just tell me that they do.
5. I would rather offer less expensive pictures and have the school take no commission. More people could afford the pictures. I would love to have everyone get pictures because I think, as your child gets older, both the child and their families will want to have those memories. I worked at one district that specifically told me to price as low as possible because they did not want to have a "hidden tax on their parents." Those package prices were very low, and I even lost money for every "entry level" package that was purchased. But I still did OK because the amount of people purchasing was higher, and many of them bought more pictures than just the basic package. It felt great to be a photographer offering a good service and product, rather than just being used for fundraising. I would take that situation every day if it were available to me.
6. I compete against Lifetouch. They are national, and they are tough. I'm not fooling myself as one of their competitors. No one gets to be that big in this industry by not delivering consistently decent product. Why? There is always a local option for photography for almost any school. You can buy a camera and start your own photography company much more easily than starting a phone company, for instance. If you have had a bad experience in Vermont, there is probably someone in Arkansas who has had a good one. I have AT&T for my cell phone. If I get upset, I can switch to Verizon or Sprint -- two other national companies. I have no local option. I'm sure I could find sites devoted exclusively to trashing each of these three if I looked around enough.
7. Buying an image, scanning, and printing out multiple copies is illegal. I'm not trying to be a "hypocritical ass" as the last posting says. I know it happens, and there's really nothing I can do about that. The average buyer for me spends about $15. You check the box on the order form, and you are done. That just seems easier to me than to go to a lot of effort to save about $10 by buying one image for $5, scanning, and printing one for grandma at Costco for $1. Just the time, gas, etc., alone seems crazy. But, I know it happens. I'm not naive, just left wondering why.
8. The photography industry is very competitive. What that means for most consumers is that the margins are low and there is not that much mark-up. There just is not that much fat. No photography companies (that I know of) have the kind of profits that Apple or Exxon have. Many long-time friends are getting out of the industry because it's too hard. They are making enough for a decent second income, but not enough for it being their only job. I have not googled this lately, but I wonder where photographers come up in terms of "good jobs to have" in order to make money. I never see that job title as being high on the list. My work vehicle is a Ford Van with 189,000 miles on it. I make a comfortable, honest living. I have good pictures of my family because of my job choice. But I'll never be part of the "1%" club.
9. I got into school photography because I got tired of seeing some other company (Lifetouch, by the way) taking my kids pictures at school instead of me. I thought it would a simple way to make lots of money in a field that was my life's work. I was wrong on it being simple. It was much harder work than I thought. There are some things that are just more efficient when you have economies of scale. School photographer is one of them. Wedding photography is not. The money was good for the month of September, but the rest of the year the bills just keep coming. Photograph is still my life's work. I was right about that one.
10. Finally, if you want your school to leave Lifetouch, there are many other photographers out there who want that business. Ask for your school to go out to look at other options.
Hope this helps.