Re: Why are TV networks still showing Christmas commercials?
Date: December 26, 2016 07:54PM
Huh??? Wrote:
-------------------------------------------------------
> With an ad buy, you're typically buying a set
> number of placements. Sometimes due to
> pre-emptions or broadcasting errors, the buyer
> doesn't get all of their placements so, there's
> some spillover.
>
> Most buyers aren't savvy enough to specify in the
> ad contract that either the placements must occur
> within a specific time frame, i.e. prior to
> Christmas Day or they fail to specify that the ad
> copy must be reshot and/or re-recorded to feature
> non-Christmas themed ad content. So, we frequently
> end up with Christmas themed ads after Christmas.
>
> A better question is...why do you care what others
> do?
Or they did specify it but the station figures they can slip it by -- I'm sure we've all seen the same ad twice in the same ad break, typically late at night when they figure nobody's gonna notice (though I assume they're supposed to report when ads were shown, so this suggests some gameplaying with that data...).