Male cosmetics counters could hit department stores in five years, L'Oreal boss says


6 AUGUST 2017 • 9:00PM


Male make-up counters could become a reality within five years, the UK boss of L'Oreal has said, as it is no longer a taboo for the "selfie generation".

In an interview with the Daily Telegraph, Vismay Sharma, the cosmetics giant's UK managing director, said that demand for make-up among men was growing fast.

Speaking about the industry as a whole, he said male-targeted counters in department stores and drug stores could be a reality in "five to seven years".

According to Mr Sharma taboos are changing and make-up is becoming more accepted for men among what he describes as the "selfie generation".

He said: "Today you have a very small proportion of men who want to use make up products but that proportion is growing and it will continue to grow. I think its just awareness - two things are happening, men know they can use make up, and they know what it does when you use it.

"The second thing is that the taboos are going, so between my generation and my son's generation the taboos are very different."

"Is the trend going to go towards bold colours or more subtle? I don't know. But what I do know is we are listening very carefully to consumers and what they want."

It comes after online retailer ASOS this week launched a male-only beauty range from MMUK, which includes a concealer, beard and brow filler and mascara.

Co-founder Alex Dalley said: "We hope that this move places make-up for men on the radars of thousands of guys out there who simply want to look their best everyday."

And at the higher end of the market fashion titan Tom Ford has also launched a small collection of male grooming products including an eyebrow maintenance kit and a concealer set. The brand's "Brow Gelcomb" is reported to have rocketed in sales, showing it clientele feel the need to keep their "over-eye caterpillars" well-tended.

To cater to the growing demand for men's cosmetics, make-up artists who usually cater for women's only customer bases are starting to post tutorials on their websites specifically for men to provide them with tips and tricks.

If this country is still around, I seriously doubt stores will exist with the exception of liquor and 7-11's.

This will be the male beauty consultant at Macy's.



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With the exception of makeup, there isn't anything wrong with a guy taking care of his physical appearance. I shampoo, condition and use hair gel. American men are notorious for awful dress sense, and uncouth hygiene habits. At the very least, you could wipe your ass properly after a shit.

manicurator Wrote:
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> With the exception of makeup, there isn't anything
> wrong with a guy taking care of his physical
> appearance. I shampoo, condition and use hair gel.
> American men are notorious for awful dress sense,
> and uncouth hygiene habits. At the very least, you
> could wipe your ass properly after a shit.
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manicurator Wrote:
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> With the exception of makeup, there isn't anything
> wrong with a guy taking care of his physical
> appearance. I shampoo, condition and use hair gel.
> American men are notorious for awful dress sense,
> and uncouth hygiene habits. At the very least, you
> could wipe your ass properly after a shit.


^ Skinny jeans wearing fag.

Plucks his ass hair Wrote:
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> manicurator Wrote:
> --------------------------------------------------
> -----
> > With the exception of makeup, there isn't
> anything
> > wrong with a guy taking care of his physical
> > appearance. I shampoo, condition and use hair
> gel.
> > American men are notorious for awful dress
> sense,
> > and uncouth hygiene habits. At the very least,
> you
> > could wipe your ass properly after a shit.
>
>
> ^ Skinny jeans wearing fag.

You can call me all the names that you want. I actually don't wear jeans that often. I get more women, and pay more in taxes than any of the faggots commenting on this thread.

manicurator Wrote:
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> Plucks his ass hair Wrote:
> --------------------------------------------------
> -----
> > manicurator Wrote:
> >
> --------------------------------------------------
>
> > -----
> > > With the exception of makeup, there isn't
> > anything
> > > wrong with a guy taking care of his physical
> > > appearance. I shampoo, condition and use hair
> > gel.
> > > American men are notorious for awful dress
> > sense,
> > > and uncouth hygiene habits. At the very
> least,
> > you
> > > could wipe your ass properly after a shit.
> >
> >
> > ^ Skinny jeans wearing fag.
>
> You can call me all the names that you want. I
> actually don't wear jeans that often. I get more
> women, and pay more in taxes than any of the
> faggots commenting on this thread.


^ 110 lb. mangina.

You forgot to mention that you have a black belt and the Porsche is paid for.

Trannies don't count cupcake.

I actually do Krav Maga, and I guarantee I could kick your ass.

manicurator Wrote:
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> I actually do Krav Maga, and I guarantee I could
> kick your ass.


Of course!

Sit your jeggings-wearing ass down bitch. lol

OP got this info at his last gay party

OP is a flaming faggot and is purveyor of a wide variety of the products in his post.

Watch out! lol

manicurator Wrote:
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> With the exception of makeup, there isn't anything
> wrong with a guy taking care of his physical
> appearance. I shampoo, condition and use hair gel.
> American men are notorious for awful dress sense,
> and uncouth hygiene habits. At the very least, you
> could wipe your ass properly after a shit.


Do you swallow?

Grooming for Cruising Wrote:
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> manicurator Wrote:
> --------------------------------------------------
> -----
> > With the exception of makeup, there isn't
> anything
> > wrong with a guy taking care of his physical
> > appearance. I shampoo, condition and use hair
> gel.
> > American men are notorious for awful dress
> sense,
> > and uncouth hygiene habits. At the very least,
> you
> > could wipe your ass properly after a shit.
>
>
> Do you swallow?


Only after I play with it on my tongue for a while first.

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Yeah, right wingers aren't gay or cross-dressers. Har. Yeah, they're magically immune. Har.

L6MPJ Wrote:
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> Yeah, right wingers aren't gay or cross-dressers.
> Har. Yeah, they're magically immune. Har.


You say "immune" like it's some kind of disease.

Is there something wrong with being gay or cross-dressers?

Libtard Thought Purity Police Wrote:
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> Is there something wrong with being gay or
> cross-dressers?

No, but try not to get caught dead wearing a cocktail dress and suede go-go boots.
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