Limbaugh's Message Made Him Rich -- And Cost Him
http://www.washingtonpost.com/wp-dyn/content/article/2009/10/15/AR2009101503799.html
Wilbon shows just how full of shit he is.
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The free market, rather loudly, told Rush Limbaugh it wasn't interested in what he sells. Undoubtedly there are NFL owners who share Limbaugh's brand of conservatism. A few, I'm told, are so far to the right politically they think Limbaugh is liberal. But the voices that spoke up in the private club Limbaugh wanted to join shouted him down.
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The "free market"? Hardly.
Mark Cuban touched on a part of the issue...
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Mark Cuban, owner of the Dallas Mavericks and a smart man on these issues, wrote in his blog that this is a bottom-line issue, that the risk of offending people runs hand-in-hand with the risk of costing the NFL money. Cuban writes: "The problem with Rush is that it's his job to take on all of life's partisan issues and problems. Not only is it his job to take on these issues and problems, it's key to his success that he be very opinionated about whichever issues he feels are important to him and/or will cause his very large audience to tune in. . . . The wrong thing said on the show, even if it's not spoken by Rush himself, about a sensitive national or world issue could turn into a Black Swan event for the NFL. . . . This isn't about free speech. It's about the NFL protecting their business. There is no reason to put it at risk. "
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But there was another undercurrent here that had a lot to do with it as well. The race card being played by the likes of Jesse Jackson, Al Sharpton, and DeMaurice Smith. If you look at what Limbaugh said back in 2003 about McNabb, he was not wrong. While McNabb is a good quarterback, a very good quarterback, at the time his stats were not that great, and certainly there were many other quarterbacks that were better and more highly rated then he was (his biggest claim to fame that he was a good scrambler). Yet he was constantly being held up as a GREAT quarterback - and as Rush pointed out, he was overrated because of the media push to recognize a black quarterback. The Redskins had Doug Williams back in the day (
http://en.wikipedia.org/wiki/Super_Bowl_XXII ) - yet you rarely hear him spoken of these days - yet he set a lot of records that year.
Were his comments out of line? Maybe - especially to a sports media that had come to an "understanding" on how to report on football. For the most part, I have to say I am happy that normally I can watch a football game and not hear them use the words black, white, etc in describing the players. But for all that, when someone makes a true statement, and not in a racist way, it seems a bit overkill to then hold him up as a racist. He didn't say McNabb shouldn't be a quarterback because he was black - he basically pointed the finger at the media for over promoting McNabb because he was black. Certainly there need to be good role models held up for the kids - especially with all the true jackasses in the NFL Players Union. With all the folks that get off for drug use, dog fighting, shooting other people and themselves - it is good to promote the success stories huh? As far as controversies and distractions - Al Davis has been an icon in that regard for years, and certainly the players provide their own varieties of embarrassment and controversy.
The only losers in this whole scenario are the folks that think they "won" another victory against racism. Limbaugh won't lose anything - he will make more money, and probably end up with more folks listening to him. All they really did was ratchet divisiveness up another notch.
If you can’t model the past, where you know the answer pretty well, how can you model the future? - William Happer Cyrus Fogg Brackett Professor of Physics Princeton University
Edited 2 time(s). Last edit at 10/17/2009 12:10AM by Registered Voter.