White House win provides a stimulus for the Trump brand
The Trump brand is worth more since his election than ever before, adding to his portfolio and raising questions about conflicts of interest.
By DARREN SAMUELSOHN 01/10/17 05:06 AM EST
Donald Trump is already making money from the presidency, a post-election bump to the value of his brand that highlights the inextricable ties between his famous name, his business interests and the powerful public office he is about to assume.
Since his surprise November win, the value of Trump’s name has risen to all-time highs, coinciding with a surge in demand for everything from his condominiums and hotel rooms to his golf courses and men’s suits, according to experts in marketing, real estate and other industries who have been tracking the Trump brand since long before the launch of his political career.
“It’s the most incredible culmination of a country built on a capitalist economy, that the presidency should be fused with a branding machine and with this global corporation,” said Trump biographer Gwenda Blair.
http://www.politico.com/story/2017/01/donald-trump-brand-business-233385