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Welcome to Fairfax Underground, a project site designed to improve communication among residents of Fairfax County, VA. Feel free to post anything Northern Virginia residents would find interesting.
Ketchup and Kleenex
Posted by:
DominantBrands
()
Date: September 04, 2011 01:14PM
Why is it some brands have a strangle hold in their market? Ketchup from Heinz is a lock. Anyone ever use "Catsup" other than when they happen by a truck-stop on the highway or in some grungy doctor's office cafeteria?
Do Puffs still exist or has Kleenex killed them off yet?
The great thing about Ketchup is that it need not change or adapt with the changing times. It's the friggin same exact shit you bought in 1950! They just keep oiling the machinery and cranking out ketchup! "Bob, this the CEO. Yeah, remember our strategy right? Order more tomatos today, and then again tomorrow. Let's schedule our brainstorming session again for next year. See you in 365."
Here's another one: Mortons Iodized Salt! Now when you're at the Giant, do you "compare shop" your salt?
What is an entrepreneur going to do? Create a salt startup and say "Our salt is the saltiest!" ??
Attachments:
Do Puffs still exist or has Kleenex killed them off yet?
The great thing about Ketchup is that it need not change or adapt with the changing times. It's the friggin same exact shit you bought in 1950! They just keep oiling the machinery and cranking out ketchup! "Bob, this the CEO. Yeah, remember our strategy right? Order more tomatos today, and then again tomorrow. Let's schedule our brainstorming session again for next year. See you in 365."
Here's another one: Mortons Iodized Salt! Now when you're at the Giant, do you "compare shop" your salt?
What is an entrepreneur going to do? Create a salt startup and say "Our salt is the saltiest!" ??
Attachments:
Re: Ketchup and Kleenex
Posted by:
I'm not so sure ...
()
Date: September 04, 2011 01:25PM
Brand loyalty only goes so far. A few years back, customers were awfully loyal to gas stations. Nowadays, that loyalty is essentially gone. Same thing with the store brands of soda. I'm finding some store brands of Diet Mt. Dew taste like the real thing. 5 or so years back, there was a big difference in taste. Now, it's not so much.
As far as Kleenex goes, they've made some great improvements to their product. They now offer Aloe on their product so your nose doesn't get as red from wiping it so much. Same with toilet paper. The TP that we used to buy 50 years ago would burn your ass. Today, it's extra soft and feels a lot better.
Heinz ketchup, though, is essentially on top. I'll agree with you there. I only buy the house brand if I'm going to use it in a BBQ sauce mix where other flavors will cover up the generic taste.
As far as Kleenex goes, they've made some great improvements to their product. They now offer Aloe on their product so your nose doesn't get as red from wiping it so much. Same with toilet paper. The TP that we used to buy 50 years ago would burn your ass. Today, it's extra soft and feels a lot better.
Heinz ketchup, though, is essentially on top. I'll agree with you there. I only buy the house brand if I'm going to use it in a BBQ sauce mix where other flavors will cover up the generic taste.
Re: Ketchup and Kleenex
Posted by:
Olde Farte
()
Date: September 04, 2011 01:28PM
DominantBrands Wrote:
-------------------------------------------------------
> ...it need not change or adapt with the changing times. It's the
> friggin same exact shit you bought in 1950!
Not true w.r.t. Kleenex - they have shrunk in size, probably in quantity as well (but the boxes may have stayed the same size).
> Here's another one: Mortons Iodized Salt! Now
> when you're at the Giant, do you "compare shop"
> your salt?
Nope - I just buy the generic ones instead of Morton's.
-------------------------------------------------------
> ...it need not change or adapt with the changing times. It's the
> friggin same exact shit you bought in 1950!
Not true w.r.t. Kleenex - they have shrunk in size, probably in quantity as well (but the boxes may have stayed the same size).
> Here's another one: Mortons Iodized Salt! Now
> when you're at the Giant, do you "compare shop"
> your salt?
Nope - I just buy the generic ones instead of Morton's.