http://nypost.com/2013/09/12/disney-use-your-ipads-during-little-mermaid-rerelease/
So, lemme' get this straight...
You download an app (for a charge), then buy tickets to the film, then run the app WHILE watching the film in the theatre?!?!? Holy fuck...if this catches on, going to the movies is going to be horrible.
What ever happened to just watching...the film?!?!? They want you to silence and not use your cell phones because that small screen glare is annoying but, hey...bring your tablet and light up the night, bitches!
Unreal...