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Fairfax Underground
Welcome to Fairfax Underground, a project site designed to improve communication among residents of Fairfax County, VA. Feel free to post anything Northern Virginia residents would find interesting.
Welcome to Fairfax Underground, a project site designed to improve communication among residents of Fairfax County, VA. Feel free to post anything Northern Virginia residents would find interesting.
Inside President Obama's shadow campaign
Posted by:
Mittens Having Kittens
()
Date: November 13, 2012 04:02PM
Priorities USA had a laser focus during the presidential election: to define Mitt Romney as an out-of-touch, super-rich, ruthless business profiteer with little regard for the middle class and poor.
The pro-Obama super PAC accomplished this, according to interviews with Priorities leaders and confidential documents obtained by POLITICO, through a multi-pronged Internet strategy — targeting certain groups of Web users, buying search terms on Twitter and Google like “47 percent” and “dressage,” and airing attack ads featuring laid-off workers and plant shutdowns blaming outsourcing during programming on Hulu and Pandora to reach younger voters.
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“The hardest hits on the Bain stuff were not coming from the Obama campaign itself because Obama didn’t want to be the nasty guy,” said Liz Mair, online communications director for the Republican National Committee during the 2008 cycle. “They came from Priorities.”
Since Election Day, plenty of credit has been given to the Obama team’s data-crunching, electorate-expanding innovations, and heaps of mockery have been visited upon the futility of Karl Rove’s $300 million spending spree. But there’s a less-noticed factor in the president’s romp: The Romney campaign was even outfoxed — thanks largely to a crafty Internet strategy — on the super PAC front, even though the GOP had a steep financial advantage among super PAC donors.
Read more: http://www.politico.com/news/stories/1112/83786.html#ixzz2C8f73lka
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The pro-Obama super PAC accomplished this, according to interviews with Priorities leaders and confidential documents obtained by POLITICO, through a multi-pronged Internet strategy — targeting certain groups of Web users, buying search terms on Twitter and Google like “47 percent” and “dressage,” and airing attack ads featuring laid-off workers and plant shutdowns blaming outsourcing during programming on Hulu and Pandora to reach younger voters.
Continue Reading
“The hardest hits on the Bain stuff were not coming from the Obama campaign itself because Obama didn’t want to be the nasty guy,” said Liz Mair, online communications director for the Republican National Committee during the 2008 cycle. “They came from Priorities.”
Since Election Day, plenty of credit has been given to the Obama team’s data-crunching, electorate-expanding innovations, and heaps of mockery have been visited upon the futility of Karl Rove’s $300 million spending spree. But there’s a less-noticed factor in the president’s romp: The Romney campaign was even outfoxed — thanks largely to a crafty Internet strategy — on the super PAC front, even though the GOP had a steep financial advantage among super PAC donors.
Read more: http://www.politico.com/news/stories/1112/83786.html#ixzz2C8f73lka
Attachments:
Re: Inside President Obama's shadow campaign
Posted by:
when do I vote for Obama?
()
Date: November 13, 2012 04:06PM
Is the election this week?