Target gets slammed by Missoni sales; customers not happy
Tuesday, Sep. 13 by Laura Peters
http://www.loudountimes.com/index.php/news/article/target_gets_slammed_by_missoni_sales_customers_not_happy123/
Missoni came and went this morning in much of the country’s Target stores, even in Leesburg.
The first transaction this morning for the much anticipated name-brand was more than $1,100 on Missoni products alone, according to a Leesburg Target manager.
Missoni, which has partnered with Target for a new fall collection that includes men’s and women’s clothing, housewares, decorations, school supplies and even bikes, hit stores on Sept. 13, but by morning most stores in the area were selling out. Online sales forced the Target website to crash repetitively throughout the day. The Missoni for Target brand has housewares ranging from $6 to $20 and clothing for up to $80.
“We are suddenly extremely popular. You may not be able to access our site momentarily due to unusually high traffic. Please stay here and we’ll try to get you in as soon as we can,” read the Target website throughout much of the day in a greeting from Bullseye the Target dog
“It was an epic fail,” Colleen Kim, a resident of Leesburg said of Target’s efforts to keep shelves stocked. “Apparently there’s nothing left. I thought, well … it’s Leesburg no one’s going to be there.”
Kim went through most of the store in Leesburg figuring she could leave with at least some Missoni products even though she had been told by a friend that the entire store in Arlington had sold out by morning. Kim didn’t have much luck though in her journey through the Leesburg Target during the mid-afternoon Sept. 13.
According to a Leesburg Target manager, the Missoni collection will be “trickling in” for the set that will be sold throughout the fall season. But, she also said that they’re not sure when or what products they will be receiving, but they should be expected within the next couple of days.
“We didn’t expect it to go this quickly,” a manager said. “We expected it to go like the last collections. We’re going to do the best we can to keep up with demand.”
Missoni is an Italian fashion house based in Varese founded by Ottavio and Rosita Missoni in 1953. Its headquarters are in Milan, Italy, and serve the entire world.
“There’s nothing left,” Julie Barmack, of Leesburg, who was shopping with her daughter said. “It looks like it’d be good if there were anything left.”
Colleen Kim looks somewhat disappointed at the empty shelves in the Leesburg Target. She specifically came to Target for the release of the Missoni collection that came out Sept. 13. Times-Mirror Staff Photo/Laura Peters
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