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Grace Episcopal: Easter Ads Start This Weekend
Posted by: Eric_Bonetti ()
Date: January 16, 2019 12:36PM

Although Easter is late this year, we’ll be launching relevant paid advertising across various media starting this weekend, with a heavy emphasis on social media. Themes center on Bob Malm’s infamous quote, “Jesus is Truth,” Bob’s various lies and misrepresentations (including falsely telling the court that I have violated the existing court order), the meaning of Easter, and toxic churches.

Target markets include the priority, which is metro DC; Richmond; and areas with heavy concentrations of Episcopalians. Those with an interest in social justice will be a priority, as will people who are politically progressive and seeking a new church. (Yes, those advertising lists are available!). Target ages with be 20-55; older than that generally means that audiences have already made decisions about their faith community.

In addition, we’ve got some fun things going on, including a drink special at nightclubs where the Killer B’s rock band is performing. (Unlike Dysfunctional Bob and Sugarland Chiow, I don’t view the name as a case of “domestic terrorism.”)

Fun times on Planet Malm. And remember, “It pays to advertise!”
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Re: Grace Episcopal: Easter Ads Start This Weekend
Posted by: Eric_Bonetti ()
Date: January 16, 2019 04:00PM

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Re: Grace Episcopal: Easter Ads Start This Weekend
Posted by: Don Draper ()
Date: January 17, 2019 10:41PM

Should have waited another couple weeks. Are you aware of a television program called The Super Bowl? You'd reach more eyeballs.

Where are these ads going to be placed? Some AM radio station that plays that Spanish accordion music? Straight into the spam filter of an octogenarian who has an @aol.com email address?

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Re: Grace Episcopal: Easter Ads Start This Weekend
Posted by: Eric_Bonetti ()
Date: January 18, 2019 12:23AM

Social media, baby. With only 1/3 of folks under 30 even open to religion, it’s an easy sell. And a church that needs $1 million a year to keep its doors open won’t be around for long

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