love me some five guys burgers & fries, and frankly respect their successes in an economy where so many businesses are struggling.
http://www.usatoday.com/money/economy/story/2012-07-29/five-guys-ceo-jerry-murrell/56541886/1
although it's just smooth PR, i'm a big fan of the founder zeroing in on both treating his employees humanely and quality ingredients as the most crucial elements to their winning formula. contrast that, say, with the golden arches, and I'm happy to fork over a few extra bones for a freshly made Five guys heart-attack-on-a-bun.