Fairfax County General :
Fairfax Underground
Welcome to Fairfax Underground, a project site designed to improve communication among residents of Fairfax County, VA. Feel free to post anything Northern Virginia residents would find interesting.
Welcome to Fairfax Underground, a project site designed to improve communication among residents of Fairfax County, VA. Feel free to post anything Northern Virginia residents would find interesting.
FX Government Gives $100 Bills to New Yorkers Who Don't Care At All-
Posted by:
curious
()
Date: June 02, 2009 11:57AM
http://www.bizjournals.com/washington/stories/2009/05/25/daily77.html
Next month, George Washington will play “Where’s Waldo?” in New York and Philadelphia, and if bystanders recognize him they get a $100 bill.
It’s part of Visit Fairfax’s new public relations and ad campaign to draw more tourists to the county’s hotels and landmarks.
Visit Fairfax tapped communications agency White and Partners to handle all advertising, brand marketing and PR for the convention and visitors bureau through July 2012.
Along with the “find George” scavenger hunt, the campaign will integrate print, viral marketing, outdoor and online advertising, Twitter and Facebook, and radio and Web ads.
On June 4 and 5, the George Washington actor and interpreter from Mount Vernon will hit the road and appear on the “Today" show and WABC radio.
“George will be in Times Square, Union square, Penn Station and the library where ‘Rocky’ was taped running up the stairs,” said Matt White, CEO of Herndon-based White and Partners.
The PR group’s street team is also dishing out 5,000 tourism packages that include coupons and discounts for hotels in Fairfax County.
“The objective is to fill hotel room nights and to have people driving into the city from other drive markets,” said White, adding that Fairfax will also be promoted in such drivable markets as Atlanta and Charlotte, N.C. “We are trying to revive the notion of a summer road trip. In today’s economy people are looking for a deal.”
Research shows many tourists flock to the area from the Northeast corridor by train or car, “so it’s a pretty big market, and the majority come to see family and friends,” White said.
The goal, he said, is to make Fairfax County a place where visitors will stay when they come to see things like a Washington Nationals baseball game or Wolf Trap National Park for the Performing Arts.
Next month, George Washington will play “Where’s Waldo?” in New York and Philadelphia, and if bystanders recognize him they get a $100 bill.
It’s part of Visit Fairfax’s new public relations and ad campaign to draw more tourists to the county’s hotels and landmarks.
Visit Fairfax tapped communications agency White and Partners to handle all advertising, brand marketing and PR for the convention and visitors bureau through July 2012.
Along with the “find George” scavenger hunt, the campaign will integrate print, viral marketing, outdoor and online advertising, Twitter and Facebook, and radio and Web ads.
On June 4 and 5, the George Washington actor and interpreter from Mount Vernon will hit the road and appear on the “Today" show and WABC radio.
“George will be in Times Square, Union square, Penn Station and the library where ‘Rocky’ was taped running up the stairs,” said Matt White, CEO of Herndon-based White and Partners.
The PR group’s street team is also dishing out 5,000 tourism packages that include coupons and discounts for hotels in Fairfax County.
“The objective is to fill hotel room nights and to have people driving into the city from other drive markets,” said White, adding that Fairfax will also be promoted in such drivable markets as Atlanta and Charlotte, N.C. “We are trying to revive the notion of a summer road trip. In today’s economy people are looking for a deal.”
Research shows many tourists flock to the area from the Northeast corridor by train or car, “so it’s a pretty big market, and the majority come to see family and friends,” White said.
The goal, he said, is to make Fairfax County a place where visitors will stay when they come to see things like a Washington Nationals baseball game or Wolf Trap National Park for the Performing Arts.
Re: FX Government Gives $100 Bills to New Yorkers Who Don't Care At All-
Posted by:
Space Ghost
()
Date: June 02, 2009 12:04PM
That's nice, we really need more people and traffic in the area right now.
Re: FX Government Gives $100 Bills to New Yorkers Who Don't Care At All-
Posted by:
spyware
()
Date: June 02, 2009 11:38PM
I thought the county govt. was in financial trouble. Lay some people off (supposedly). The truth be known they really didn't layoff as many as taxpayers are led to believe. But now they are handing out money? Go figure. Taxpapers beware you are being hoodwinked.