You know how your property taxes go up well above the inflation rate year after year? Well, the Board of Supervisors that raises those taxes is going to spend (not "invest") some of your money on "rebranding" Tysons, whatever the hell that means. And yay, it could be a model for similar wasteful efforts elsewhere in the county!
https://www.tysonsreporter.com/2019/09/19/tysons-partnership-begins-work-on-rebranding-efforts/