duhhhh Wrote:
-------------------------------------------------------
> .......... Wrote:
> --------------------------------------------------
> -----
> > 1. competitors
> > 2. disgruntled past employees
> > 3. someone being paid to create content, either
> > directly by Yelp or by the business themselves.
> >
> >
> > Really? Prove it.
> >
>
>
> Given that Yelp directly impacts any & every
> business and their ability to do business, the
> onus isn't on me to prove it's true, the onus
> should be/is on them to prove that it ISN'T true
> should they wish to keep their "anonymous" status
> protected. Anonymity only works if we can prove
> the anonymous reviews are valid (this recent court
> ruling agrees with this).
>
> Yelp agrees with this notion and does employ a
> certain set of processes to weed out the most
> egregious attempts to anonymously flame a business
> but their processes only catch the most blatant
> attempts (ie setting up a fake email address but
> writing reviews from the same IP address).
>
> However, there are also pieces of there
> recommendation screening that give preferential
> weight to a Yelp reviewer account that has a lot
> of reviews, so in essence, they are saying the
> more prolific you are on Yelp, the LESS likely you
> are to get flagged for bogus reviews.
>
> Also factor in that Yelp is very aggressive on
> marketing to businesses and contrary to claims
> there are stories out there about businesses with
> 1 star ratings suddenly having positive reviews
> flow through the recommendation system and
> bringing their score up after paying Yelp for
> marketing.
>
>
http://articles.latimes.com/2013/apr/22/local/la-m
> e--banks-yelp-backlash-20130423
>
> Given that their entire business plan/existence
> rides on this anonymous free speech, one would
> think that they would employ much more stringent
> methods of preventing these types of abuses, but
> they do not, so why wouldn't they?
>
> Because cutting all that shit out would
> drastically impact their ability to create
> traffic, thereby drastically impacting their
> ability to create revenue.
That is a lot of supposition and conjecture, not proof.