Re: Ready for the next Disaster?
Posted by:
Free Advice, Worth Every Penny!
()
Date: September 07, 2013 09:04PM
Here's some serious, no bullshit advice about the blog section of your website.
Don't post extracts of articles and then link to other websites where the person can read the rest of the article. The reason for this is that you want people to stay on *your* website, reading *your* content, the whole time thinking to themselves, "Boy, this guy really knows his shit! I should hire him to work out plans for my business/family."
You also want your articles to differentiate you from anyone else who might be offering the same type of services.
Don't give away the store, but don't be afraid to give away free samples, either. You can give generalized advice, but make it plain that everyone's situation is different and they should consider hiring *you* to provide them with a plan tailor-made to their circumstances.
If you're not an experienced writer, that's fine. A rule I always use to see if my writing makes sense and sounds good is to read it out loud. If I stumble or pause or it sounds lousy or awkward, it needs rewriting. If you have a wife or domestic partner, read it to her and ask her to be absolutely brutal in her criticism, because you'd rather have her say your writing stinks than have your potential clients think so.
Keep each blog post short and to the point. 300 to 700 words is about as much as someone's willing to read in a single blog post, maybe 1000 if it's a big topic. If you go over that, you need to pare your topic down to something more specific.
Finally, here are two ideas for articles I would find interesting and read:
Should I Get a Portable Generator? - Keep this focused only to portable generators. Discuss fuel types, electric loads, and so forth, but don't recommend any specific models unless there's one that's clearly superior or *you're* selling it. As far as whole-home generators go, If someone's thinking about a whole-home generator, that's a completely different topic and a different article.
Bug Out or Shelter In Place? - Give examples of when someone should consider evacuating their home and when they should just sit tight. Discuss, briefly, how you should prepare for each situation, but remind people that every situation is different and that *you* can tailor plans for them to cover most eventualities.