I never gave a damn about marketers. I choose men's underwear solely for my convenience. There are guys who go without underwear at all (we have these at the local gym) But I'm uncomfortable if I'm not wearing boxers. I recently found a bamboo fabric option on this
website. This is just awesome in action. I hardly feel this underwear on myself. This is what you need to pay attention to first and not the various jokes of marketers)