Re: barnes & noble in reston closing in feb 2013
Posted by:
Pro Shop Guy
()
Date: December 05, 2012 02:20PM
Phantom Wrote:
-------------------------------------------------------
> A few months ago, I wanted to buy a book that I
> was able to find on their website listed for $22
> with the option to pick it up in-store. I went to
> the store and the cover price was $30, so I asked
> the cashier if I could get their online price and
> she told me "no, the online price is the online
> price and the list price is the in-store price."
> After that I went home and ordered it on
> overstock.
Back in high school, I worked at a skating pro-shop. The owner had a strict policy against price matching of any kind. He said he had a store to maintain and employees to pay and he couldn't stock the store in the kinds of quantities that warranted the low prices found by "Pierre's Skate and Puck" in Montreal. So, we spend a half hour fitting someone for skates and then they'd take their sizing info and buy their skates online. Did I mention the store went out of business in 1999? And that was before online shopping really got going...
If you own a brick and mortar and you don't match online pricing...you simply won't survive. Then again, maybe that's what a big box like Barnes and Noble ultimately wanted for themselves.